BRAND DESIGN, DIGITAL DESIGN, SIGNAGE
Farmers Hardware is a wonderful brunch venue in Saratoga Springs, NY. They approached us to create a brand that paid homage to the building they occupy. Built in 1925 the original building housed the Saratoga Springs Farmers Hardware. We created a Brand that bridged the gap in time from original conception to its re-establishment today.
Turning back time and bringing back the Farmers Hardware name was the only option for the new brunch hall. Finding ways to bring back the past through type usage, color, and merchandise was crucial to keeping the brand story intact.
IN STORE & ONLINE
From branded Instagram stories and posts to in-restaurant signage and menus, consistent photography and brand message is a must. We work with Farmers Hardware to this day to make sure all of their brand touch points are always on point.